Monday, 21 January 2013

Feedback On Your Emails

There are a number of ways we can improve the content we send out to our newsletter subscribers.

We can
  1. send out surveys
  2. ask for feedback at the point of unsubscribe
  3. analyse our metrics around open, clicks and link analysis
Or we can simply add the option in every single email for subscribers to improve the relevancy of the content.

An ASOS email that dropped into my inbox this morning did just that, with a  link towards the bottom of the email

This led me to a simple survey that asked
 questions to relevancy both in terms of 
content and frequency

And as this was achieved using a Survey Monkey form, it was no doubt cheap and easy to set up!

No excuses not to ask for feedback now!!

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