A couple of articles in the Daily Telegraph highlight the power and speed with which Twitter can operate . Twitter killing Hollywood movies? shows the power of Twitter in slating a movie or indeed promoting it despite what the critics say. This is true in the piece that talks about the success of Inglourious Basterds.
But its the speed that is really scary. A few years ago we would wait for the critics review or indeed what our friends said the next time we bumped into them at the pub. But the use of Twitter now suggests that I can cancel this evenings planned trip to the cinema because I'm getting Tweets from people watching that movie right now!!