Wednesday, 21 April 2010

Is the time finally right for mobile as a B2B channel?

This was the title of a discussion on LinkedIn.

Of course this question has been rattling around in its cage for a while now. My comment ended on a note talking about how we seem to be fixated with a very narrow view of what mobile means. It is of course not purely the accessing of content via a mobile phone,which is picked up by this article on Clickz

Mobile B2B needs to look at its application on a case by case business with applications being suitable in some sectors and not in others. We need to take into account how businesses in particular at the smaller end of the spectrum actually behave much more like consumers than corporates and so our marketing should reflect that. Here mobile can play a very important role

No comments:

Post a Comment