Do you remember the heyday of the Sandwich Board? According to Wikipedia they are still in use. Well it would seem that the modern equivalent could very well be us...the consumer.
John Moore at WOMMA 2010 states that the average consumer mentions specific brands over 90 times per week in conversations with friends, family, and co-workers.
So although we do not walk around promoting brands visually as a Sandwich Board Man( although wearing a Superdry, Gio-Goi, Nike item of clothing or driving an Alfa Romeo or BMW, of course does this), we do, it seems, in our day to day conversations. It is this type of Advocacy (positive) brands aspire to tap into.
Especially when you mix in what I highlighted in a previous post about how according to Nielsen,90% of consumers trust product and brand recommendations from people they know.
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