Email Vendor Selection very kindly asked me to write a few words on selecting an Email Service Provider. And as last year I went through the process of selecting a new Email Service Provider, for the digital agency where I was Head of eCRM, I felt up to the challenge.
1 – What the email platform needs to to for you
2 – What are your volumes?
3 – Who needs to be in the decision making process and at what stage
4 – What does it need to integrate with?
5 – Flexibility
The original piece can be found here