Wednesday, 23 June 2010

Email Click-Through Rates Increase 55% With Multiple Social Sharing Options

Email Marketing and Social Media Integration Highlights
  • Emails that included at least one social sharing option generated over 30 percent higher CTR than emails that did not include any social sharing options.
  • Emails that included at least three social sharing icons generated over 55 percent higher CTR than messages without any sharing options.
  • 60 percent of all social emails included only one sharing icon. Only 11.2 percent of social emails included 3 icons or more.
  • Twitter was the most popular social sharing option, included in 67.2 percent of all social emails; Facebook came in a close second at 62.7 percent.
  • Emails shared on Twitter returned CTRs of 10.20 percent − over 40 percent higher than messages not linked to any social media.
  • Almost 19 percent of SMB marketers (GetResponse users) used the Twitter integration feature (linked their campaigns to Twitter) at least once. Only 13.5 percent included social sharing options.

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