Monday, 7 November 2011

Best Buy CRM? eCRM? Retail Experience? All 3 and more?

The retail experience is still alive an kicking.

There are still many of us who research on line but then still want to touch and feel the product before buying.

But of course a large proportion of purchase decisions are still made in the store - 40% I hear. And many potential customers walk out of the store without even buying or registering an interest.

This 'Phygital' experience developed for Best Buy shows how the retail experience can be used to cover the continued need for product information in store as well providing peer ratings and reviews by employing a Digital Blue Shirt - Blue Shirts obviously referring to the in store advisors who provide the service that Best Buy are famous for in the US.  .

This is all then capped with the opportunity to capture customer information when they leave the store allowing follow up at a later stage through email for example.

Digital Blue Shirt from Modern Climate on Vimeo.

It is a shame that Best Buy announced today that they would be closing all their UK stores.

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