Wednesday, 30 November 2011

A Bird in the Hand...

The Retail environment in the UK is a very competitive one, and no more so than the competition between the Supermarkets.

The main players are very keen to show that they are no more expensive than the competition. They do this is in different ways

ASDA for example have their Price Guarantee

If the total cost of the comparable items in your shopping isn't 10% cheaper than the above competitors, we'll give you the difference'

What they ask you to do is to either go to the website or the actual ASDA Price Guarantee site no sooner than 6am the day after your shop and enter your receipt details.

Sainsbury's on the other hand, have their Brand Watch as part of their Live Well For Less standing.

They even have a nice little video to watch

And having shopped in one of their supermarkets the other day I received this at the till

Now setting aside which is the best deal for the consumer, I can't help think that Sainsbury's mechanic is better than ASDA's.

And this is purely because there and then, the consumer is given some re-assurance that they have got the best deal. They don't have to remember to hit the web the next day , with the receipt and do some work.( Perhaps that's the point, ASDA don't want them to do that)

The Sainsbury's version doesn't use a fancy widget, doesn't have a website. All it does is make use of the data they have collected about the competition and presented that to the consumer with respect to the shopping they have just done.

Simple everywhereCRM that tries to make the customer experience easier.

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