Tuesday, 27 November 2012

Big Brother Mannequin

Italian firm Almax have introduced EyeSee technology into their mannequins to provide retailers with information abut the consumers passing by or through their stores.

Capable of facial recognition, the software can gauge reaction to outfits on display

“Any software that can help profile people while keeping their identities anonymous is fantastic,” said Uché Okonkwo, executive director of consultant Luxe Corp. It “could really enhance the shopping experience, the product assortment, and help brands better understand their customers.”

Perhaps one day we will 'hear' them talk to customers perhaps offering promotions or details of to where the clothes in the store

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