It seemed that I caught them mid-upgrade
So the email sign up looked like this, and it was great to see that they didn't ask too much of me
And a matter of moments later I got a welcome email.
But that was the beginning of October 2012, and not having had any emails since I thought I'd take a peek at their website today...and can you spot the subtle change in copy?
Now of course they still have bricks and mortar stores so surely there was an opportunity a month into the 'relationship' to keep me in touch as to what was happening both on and off line?