Thursday, 22 November 2012

Russell and Bromley's Missed Opportunity

As a Russell and Bromley fan , I was interested to see if their shoes could be purchased online.

It seemed that I caught them mid-upgrade

But it was great to see that they offered me the opportunity to keep in touch and find out when the new website was up and running sometime in the Autumn. ( Having worked with a few Marketing  Teams, they love to be that vague with the launch dates - not that the customers like it)

So the email sign up looked like this, and it was great to see that they didn't ask too much of me

And a matter of moments later I got a welcome email.

But that was the beginning of October 2012, and not having had any emails since I thought I'd take a peek at their website today...and can you spot the subtle change in copy?

Looks like a slight slip in the delivery date.

Now of course they still have bricks and mortar stores so surely there was an opportunity a month into the 'relationship' to keep me in touch as to what was happening both on and off line?

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