Friday, 1 April 2011

An A to Z of eCRM - H

H is for Harry - Harry Caul

Harry is the character played by Gene Hackman in the film The Conversation.

It’s all about trying to understand what the content of a conversation is. Harry uses every tool at his disposal to get snatches of information to piece together.
Seems similar to what we try to do as marketers, trying to make sense of all the data we collect to create that Insight Masterpiece on our customers.
A word of warning – you’ll never get a complete picture, and if you want to wait until you do before you take any action you’ll never make a move. Sometimes...good enough is all you need. 

( although in all fairness,Harry does do that, with dire consequences!

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