Wednesday, 27 April 2011

An A to Z of eCRM - T

T is for Targeting and Segmentation

Segmentation + Targeting = Relevance

And remember that Targeting and Segmentation is multi-dimensional. From a consumer’s perspective it’s all 
about understanding

Who I am
What I am
Where I am
When I am

Ultimately, this keeps the consumer happy and makes your own marketing more efficient.



(Chart taken from somewhere..but I cant remember where..sorry)


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