M is for Mobile
We should stop asking ourselves if this is the year of the mobile. It is the era of the mobile. The growth of mobile as an established media channel will continue.
It has been described as the new form of mass media, but is actually a real opportunity for one-to-one engagement on a local level.
But let’s not assume that it’s just phones...it’s all connected devices, from the latest smartphone to the soft drinks vending machine that tells the distribution company that it needs restocking.
Mobile for the consumer really helps define the age of
Click and Do
Click and Know
Click and Buy