It would be a fair statement to say that MacDonalds is not everyone's cup of tea..or rather not everyone's favourite global fast food retailer
But I have to say I do like the way the restaurants in Canada have put together an online PR drive to boost the brand.
Based around the Our Foods, Your Questions strapline they say
Ever wanted to ask us about the food in our Canadian restaurants?
Now's your chance! We'll answer any questions about our food - even
the tough ones - then post a personal reply from McDonald's® Canada.
They promise to answer all questions, even the tricky ones
These also get posted to their YouTube Channel
The following video attempts to show how you can make a Big Mac as "just like something you would make at home."
This only inspired you one question from me...You have an executive chef ??
Still, I think a very noteworthy attempt at being transparent