It's always nice to be made welcome
So when I recently confirmed my email address during signing up for C4.com, the confirmation link sent me here.
My only gripe
When asking me to confirm my email address to complete my registration, why does it take 2 hours for the email to come through?
I'm there ready and wanting to use the site, I'm engaged, it's the 5 minute window when you will get the highest open rates.
You need to send it to me now, not later. The Welcome emails set the tone for the future and to a certain extent dictate future delivery into the inbox, higher open rates.
I'm not going to re-invent the wheel so here are some great reasons from emailcritic.com to get the Welcome email in nice and early
- You’ll engage.
- You’ll enjoy a higher open rate
- You start building that relationship
- You don’t have to do a thing
- You get a chance to upsell
- You build trust
- You show appreciation
- You set expectations…again
- You build brand
- You improve deliverability
- You gain a competitive edge
- You get to reward them
Check out the full post , 12 Reasons To Use A Welcome Email For Higher ROI