Friday, 13 July 2012

Look What We Found with a QR Code

Look What We Found is actually the name of a good quality convenience food suppliers who use natural produce from British farmers

The QR Code led me to the very engaging TV Ad that I hadn't seen previously

I particularly like the way that they used the Facebook page to learn more about their consumers through a survey to explore why these ready meals were being bought

And to get feedback on their packaging redesign

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