10 Interesting Mobile Marketing Statistics

1. There are approximately 4 billion mobile phones worldwide
2. 3 billion are SMS enabled
3. 1 billion are smartphones
4. 2014 is the year mobile internet usage is destined to overtake desktop internet usage
5. 74% of consumers will wait 5 seconds for a web page to laod via their mobile device before abandoning
6. 46% of consumers are unlikely to return to a mobile site if it didn't work properly last time
7. 61% of customers who visit a mobile unfriendly site will go to a competitor's site
8. 38% of smartphone users have completed a purchase from their device
9. Mobile devices now account for 36% of all email opens
10. Visa predicts that 50% of all transactions will be via mobile by 2020

Stats courtesy of Mobile Marketing Strategies Knowledge Bank