Non Opens from an email campaign can be a useful segmentation and trigger
I received this email today, Saturday
Actually I had all of them, so this was a nice and timely reminder. The Wine Club had obviously looked a their non opener file for the sequence of 5 emails and and used that to trigger a reminder message to me
Not only that, but they summarised the deals within the email, negating the need for me to trawl though my inbox .