Sunday, 24 June 2012

Favourite Subject Line of the Week

Non Opens from an email campaign can be a useful segmentation and trigger

I received this email today, Saturday 

Actually I had all of them, so this was a nice and timely reminder. The Wine Club had obviously looked a their non opener file for the sequence of 5 emails and and used that to trigger a reminder message to me

Not only that, but they summarised the deals within the email, negating the need for me to trawl though my inbox .

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