Sunday, 3 June 2012

Engagement with a Banner Ad

Long Lasting Stride chewing gum needed a long lasting banner ad..of course.

So they created this banner ad that got you click your mouse on the red dot for as long as you could..despite the distraction.

The record?...Watch the video and find out

Apparently the click though rate was 0.9% in comparison with an industry average of less than 0.1%.

Figures certainly good enough to suggest that engaging 'content' is something worth chewing over

1 comment:

  1. hahaha..quite interesting post. Indeed, you did great work and I enjoyed reading through this post. Keep it up !