Retail-integrated eCommerce increases store profits and improves customer acquisition.This is one of the key take outs from the recent Shopatron eCommerce Study.
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Other key take outs include
Retail-integrated eCommerce helps expand retail distribution.
Retailers don’t want to work with branded manufacturers that compete with them.
Retailers are experiencing the “mobile” movement. 84% of survey respondents note the use of smartphones in their stores as research and shopping tools.
The full survey can be seen here.
Infographic also courtesy of Shopatron -