Wednesday, 20 June 2012
Where Do I Sign Up? talked about some best practice tips on making email registration easy, while Where Do I Sign Up? 2 highlighted some of the roads that can lead to registration. And my last post on signing up looked at some of the Thank You for Signing Up Pages
Now of course the next important stage here is to consider how you then Welcome the subscriber by email.
When you consider that the Welcome email is often the most opened email in the whole programme, its worth considering taking some time to make sure you are getting it right. After all, this is the point where the consumer has just given you permission to speak to them.
Rather than re-invent the wheel here, I'm going to point you in the direction of an excellent whitepaper from the Inbox Group that gives some great insight into the Power of the Welcome
Exploit the Power of the Welcome can be downloaded here