According to Edelman, 25% of consumers trust advertising, while more than 90% trust peer reviews
So this subject line from Mankind makes sense as I'm intrigued by what these top rated products are and of course the limited time element instills a sense of urgency
Of course the let down happens when I actually see the products highlighted
Because they aren't brands or products that I buy.
Now imagine how clever it would be if the ratings were actually related to the brands and types of products I normally buy from Mankind.