Tuesday, 29 May 2012

Favourite Subject Line of the Week

According to Edelman, 25% of consumers trust advertising, while more than 90% trust peer reviews



So this subject line from Mankind makes sense as I'm intrigued by what these top rated products are and of course the limited time element instills a sense of urgency

Of course the let down happens when I actually see the products highlighted


Because they aren't brands or products that I  buy.

Now imagine how clever it would be if the ratings were actually related to the brands and types of products I normally buy from Mankind.

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