It's Not Rocket Science - 3

You have my limited attention with an email so cut to the chase.

Don't Say one thing...

And do another...

The 3 brands you've enticed me in  with are the 3 I want to see straight away. I don't want to scroll down and see if I can find them elsewhere in the email.

We all know supermarkets put the Pharmacy and Bakers at the back of the store so you have to get to them via the rest of the merchandise in the hope that you will buy on the way.

You have my limited attention with an email so cut to the chase.

It's Not Rocket Science!