I'm a frequent traveller on EastCoast Trains, usually between York and London. so, it makes sense for me to join their Loyalty Scheme. There isn't actually a real alternative ( sorry Grand Central but not enough departures) so I'm getting points for something I'm doing anyway although I do now book other rail operators through them as well.
Anyway, I like the idea that as I'm on the site they show me how many points I have...but look at the Ad beneath my points
Surely that was an opportunity to recognise me further and perhaps get me to redeem my points, encourage an upgrade, buy a refreshment voucher?
It's Not Rocket Science .