Making it easy for me to do what I want to is good eCRM. Turning Product Registration into a Market Research Exercise is not.As an avid gardener (not), I decided on a new hedge trimmer ( watch out for my next post from A&E).
Now having seen the generic landing page I kind of thought Bosch could have made my life easier with a link to the actual registration page, or at least when I got to www.boschgarden.co.uk , it would be easy to find the registration page
But in for a penny, in for £10,000 I carry on.
So I'm thinking next stage you will ask a little about me, and I'm right. But do you really need my date of birth?
And check out the clause to get me entered into the prize draw..it involves me opting into 3rd party marketing!
But from here on in it gets worse!!
and just when you thought it couldn't get any worse!!!
I wanted to register a hedge trimmer not give you my life history!
As a consumer I have no idea why you want all this stuff ( as a marketer I do). Please think of me first and your segmentation/profiling/targeting second
It's Not Rocket Science!